Shure Launches IntelliMix Bar Pro in UAE to Power AI-Enabled Workplace Collaboration

DUBAI, UAE – 24 September 2026 — Shure has launched its IntelliMix™ Bar Pro in the UAE and Gulf region, introducing a new all-in-one conferencing solution designed to support AI-enabled workplace collaboration.

The new Microsoft Teams Certified video bar for medium and large meeting rooms was showcased at Shure’s “Read the Room: Experience Intelligent Collaboration” event in Dubai.

The launch comes as artificial intelligence adoption continues to expand across the Middle East. According to Microsoft’s 2026 Global AI Diffusion Report, the UAE leads global AI diffusion, with AI use reaching 70.1% of the working-age population. Meanwhile, PwC’s 29th Global CEO Survey found that 70% of Middle East business leaders have a clearly defined roadmap for AI initiatives.

As businesses increasingly integrate AI into meetings and workplace workflows, the quality of the audio and video data supplied to AI systems is becoming increasingly important.

Shure IntelliMix Bar Pro Designed for AI-Powered Meetings

The Shure IntelliMix™ Bar Pro combines intelligent audio processing with AI-powered video capabilities to deliver clearer and more consistent meeting experiences.

The all-in-one conferencing device features IntelliMix™ View AI video framing and onboard IntelliMix™ audio processing, helping capture speech, facial expressions and non-verbal cues from participants throughout a meeting room.

These capabilities are designed to provide AI-powered workplace tools with clearer inputs for applications such as meeting transcription, automated summaries and AI-generated meeting insights.

“Shure has long been at the forefront of meeting room innovation, delivering audio solutions that empower effective collaboration,” said Ekta Shetty, Senior Sales Director for Africa, Middle East, India, Southeast Asia and Pacific at Shure.

“As organizations increasingly embrace AI-powered meeting experiences, high-quality audio has become more critical than ever. When every word is captured and transcribed with clarity, AI can generate more accurate insights, drive greater efficiency, and enable more productive interactions. Together, we're helping customers create smarter, more connected workplaces around the world.”

Intelligent Audio and AI Video Framing

The IntelliMix Bar Pro is designed to address common challenges in medium and large meeting rooms, including background noise and inconsistent participant framing.

Its onboard IntelliMix audio processing helps isolate voices and minimise background noise, while IntelliMix View AI video framing is designed to keep participants visible across the room, including people seated close to the device and those positioned farther away.

The combination is intended to create more consistent video conferencing experiences while providing AI-powered meeting applications with higher-quality audio and visual information.

“IntelliMix™ Bar Pro is designed to provide the clear audio capture, intelligent video capabilities, and enterprise-grade reliability that modern workplaces demand,” said Yassine Mannai, Associate Director Sales & Marketing, Middle East & Africa, Turkey and CIS at Shure.

“By delivering richer, more accurate inputs for both participants and AI-powered tools, it helps organizations drive greater productivity, engagement, and insight from every meeting.”

Shure Showcases Wider Collaboration Portfolio in Dubai

The Dubai launch event was hosted in partnership with NMK Electronics, a Midwich Group company, at NMK Beyond in Dubai.

Alongside the IntelliMix Bar Pro, attendees experienced several other Shure workplace collaboration technologies through live demonstrations.

The showcased portfolio included:

• MXA925 Ceiling Array Microphone

• SLX-D+

• Microflex® Wireless neXt with Fusion Mode

• MXA901

• IntelliMix™ Foundation System

The demonstrations highlighted Shure’s broader approach to workplace collaboration, covering audio capture, processing and meeting-room technologies.

Built for Secure Microsoft Teams Deployments

The IntelliMix Bar Pro is built on the Microsoft Device Ecosystem Platform (MDEP) and is designed for enterprise environments where security, remote management and long-term reliability are important considerations.

As a Microsoft Teams Certified device, the solution meets Microsoft’s performance requirements for compatibility with the Teams platform.

IT teams can also remotely manage, control and update the IntelliMix Bar Pro using ShureCloud, as well as enterprise IoT and management platforms including Pro Management Portal and ServiceNow.

“AI is advancing at an incredible pace, fundamentally changing how we communicate and collaborate,” said Alex Kemanes, Managing Director, MESEA at NMK Electronics.

“What has always set Shure apart is its understanding that great collaboration is not about one product, but the entire experience. From capture and processing to playback, software and management, Shure has built an ecosystem that works as one, becoming even more powerful as AI reshapes the workplace.”

Shure and NMK Continue Long-Standing Regional Partnership

The IntelliMix Bar Pro launch represents another milestone in the more than three-decade partnership between Shure and NMK Electronics.

The partnership has contributed to expanding Shure’s presence across the Middle East and bringing the company’s latest workplace collaboration technologies, expertise and solutions closer to customers in the region.

With businesses across the UAE and GCC continuing to adopt AI-powered workplace technologies, solutions that combine reliable audio, intelligent video and enterprise management are becoming an increasingly important part of modern meeting-room infrastructure.

Where to Learn More About Shure IntelliMix Bar Pro

Businesses and organisations interested in the Shure IntelliMix Bar Pro can contact their local Shure sales representative or visit www.shure.com/imxbpk for additional product information.